The Art of Persuasion with Craig Schoenfeld
Public perception is an important aspect of a career in politics yet so many people get it wrong. Craig Schoenfeld discusses the art of persuasion and how it can help you succeed in all areas of life.
With a decorated career in public affairs and politics, Craig Schoenfeld understands the importance of a good reputation and the art of persuasion.
“Public perception is a reality, and one of the most important aspects of having a successful career in politics and in any field,” explained Craig Schoenfeld. “The art of persuasion is how bills get passed, companies get funded and careers are built.”
Craig Schoenfeld reminds his clients that persuasion starts with repetition. The more we communicate our position or set of beliefs the more confident we appear to others who are listening. Each act of repetition reinforces the idea in the mind of whoever is listening. This works with pitch ideas for companies, bills before Congress, and just about any position where you are trying to garner influence. This rule also works when encouraging those that like your message or idea, to repeat why they like it back to you, cementing the message in their mind and even getting them to share it with complete strangers.
Address Negative & Positive Aspects with Craig Schoenfeld
Craig Schoenfeld also recommends highlighting negative aspects along with the positive. If you can speak to the weaker points of a message or an idea, it shows the audience that you seem more authentic and more human, allowing them to stand behind you because you seem much more like the average person and gives you a level of authority because you appear to have humility and all of the bases of your message or idea covered. (Learn tips on public speaking here)
Making your message easy to digest and to articulate. This can make it a more persuasive sell for your audience as well. You can build certainty when an audience can repeat your message and come up with their own reasons for believing in your message, giving you a higher level of fidelity with your target audience.
Especially in politics, Craig Schoenfeld often teaches clients that inspiring conviction and passion from your audience is a crucial technique within persuading your audience. You want your audience to feel motivated to support your message and carry it themselves.
Persuasion is an important part of all aspects of business and politics. Craig Schoenfeld is always available to coach your business on the art of persuasion.
To learn more about Craig Schoenfeld and to connect, click here.