CraigSchoenfeld
Craig Schoenfeld - Modern Grassroots Advocacy Tools

Modern Grassroots Advocacy Tools by Craig Schoenfeld

The new technology provides grassroots advocacy leaders, like Craig Schoenfeld, with advanced tools that help campaigns succeed.

Craig Schoenfeld
Craig Schoenfeld

Grassroots advocacy campaigns are created with the intent to communicate important issues to the public, encouraging people to stir change by contacting their elected officials.

These campaigns rely on citizen-based activism and raise public awareness so that the people who would be impacted most by proposed policies can have an influence on public policy and regulation. 

This, however, is easier said than done, which is why many organizations and non-profits turn to professionals when looking to begin a new campaign.

To get results, professionals use a variety of tools to reach favorable outcomes.

Craig Schoenfeld, president of CR3Connect, explains 4 popular grassroots advocacy tools that are commonly used in campaigns.

Online Software

There are many software options available that allow the leader of a grassroots advocacy campaign to create an online presence and grow a campaign digitally. Craig Schoenfeld notes that software programs, like NationBuilder, have many tools and resources built into one platform which can assist with fundraising, website creation, organizing events, and gathering volunteers. 

Canvassing

Another interesting tool is called canvassing, which helps those out in the field get the best possible results by tracking real-time data. Apps like Ecanvasser allow those on foot to record information from citizens including their name, contact information and even survey questions. Craig Schoenfeld believes that this is a great resource when raising awareness at events or going door to door. 

Outreach

Getting your message out to a very large population can be tough, especially when trying to manage multiple avenues at once. People can be reached by direct mailers, phone calls, and email, to name a few, by using the right outreach tools. Software such as CallHub and MailChimp can provide easy to track information, scalability, and personalization for your campaign. 

Volunteers

It takes a team to run a campaign, and more often than not, that also requires finding volunteers. Software like CiviCRM offers tools to help sign up volunteers, manage schedules and events, and track data. Craig Schoenfeld believes that with the right volunteers, a campaign can reach new heights. 

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest. 

Craig Schoenfeld is the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies. For more information: www.cr3connect.com

Craig Schoenfeld - Government Affairs Strategies

Craig Schoenfeld Launches Government Affairs Strategies

Many people make the mistake of simply not paying attention to their government officials. These officials which operate at various levels of government including local, state, federal, and international, play a big role in the day to day operations of businesses. Craig Schoenfeld, president of CR3Connect, shares the importance of staying involved in policies that impact taxation, regulations, data security, mergers, and more.

No matter the industry, every business is impacted daily by the government, which directly affects their bottom line. Craig Schoenfeld notes that businesses should always turn to a professional to monitor all government developments, both positive and negative, which impact a company. That information should be used to develop strategic government affairs strategies, something Craig Schoenfeld and his team at CR3 Connect specialize in. Many companies do not have the funds for in-house counsel, however, obtaining services in government affairs strategies can prove to be of great value to a company.

Using his many years of political experience, Craig Schoenfeld recommends becoming involved with government relations before a problem arises. By simply contacting and meeting your local and state officials, business owners can establish relationships with key congressional members. There is even a commercial interest sector for those who operate businesses internationally. Craig Schoenfeld notes that these officials are usually very happy to meet with leaders in the community and learn how various businesses operate. By doing this first, they will be more helpful when important problems or issues come up.

Next, Craig Schoenfeld suggests staying on top of information from newspapers, trade associations, government publications, blogs, and more. Staying well-informed means that you will be able to spot issues right away. The faster these issues are prioritized, the sooner a government affairs strategy can be put together.
Craig Schoenfeld believes that all strategic plans should first begin with determining the end goal of a campaign. Creating a specific outline to determine the measure of success is very important to stay on course. These goals could be to pass a new law, make changes to a proposal, or stir up change. No matter the goal, Craig Schoenfeld wants people to know that patience and persistence is needed. Working in government affairs can be a very slow and frustrating process, often taking years to reach the finish line. Understanding this and communicating it with your team can make all the difference between a successful or unsuccessful campaign.

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies. For more information: www.cr3connect.com

Craig Schoenfeld Issue Advocacy Campaigns

Issue Advocacy Campaigns Explained by Craig Schoenfeld

If you need to bring awareness to a cause, Craig Schoenfeld believes an issue advocacy campaign could make all the difference. 

Craig Schoenfeld
Craig Schoenfeld

More often than not, many opinion leaders and decision makers don’t fully understand what issue advocacy means or its importance. When people hear issue advocacy, things like advertising, marketing, or lobbying usually come to mind. Craig Schoenfeld, president of CR3 Connect, explains that issue advocacy is, in fact, an extensive campaign involving communications strategy and tactics that advocate for, against, or to neutralize a policy issue. These issues could be impacting a business, association, or individual person. 

Craig Schoenfeld describes issue advocacy as attracting the deserved attention and necessary action to a client’s cause. This cause is usually a broad political or social issue that needs more awareness. The goal here is not always to sway or change the opinion of something one way or the other, but to spread information and bring an issue to light. These issues can be from any industry. Craig Schoenfeld has successfully built issue advocacy campaigns for a multitude of clients from the energy, health care, and agriculture sectors. 

News is now available 24/7 across a multitude of platforms that range from radio to television, to social media. Since issue advocacy requires attracting public attention to an issue, Craig Schoenfeld recommends finding a professional to navigate all the different audiences, messages, and approaches available. Not only does the message need to be delivered using the right channels, but it also needs to be strategically crafted.

When working on an issue advocacy campaign, Craig Schoenfeld wants people to think about the cause or issue before captivating them to engage in and share an idea. Making the issue stand out requires giving it a unique brand or identity. Craig Schoenfeld also recommends making the cause as clear and easy to understand as possible. A clear message is a key to reaching the widest possible audience, which will, in turn, give the client the most opportunity to inspire others to take action. 

Issue advocacy campaigns are increasing in popularity as people work together to break down barriers and change societal norms. Craig Schoenfeld believes it is a useful tool that can no longer be ignored, as a well-researched campaign can make all the difference in succeeding, or watching an issue crumble. 

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest. 

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies. 

Craig Schoenfeld Launches Successful Strategic Communications Plans

Take the guesswork out of campaign communications using Craig Schoenfeld’s expertise.

Communications is a broad term, and quite frankly, a broad professional field. It includes all those who want to create, push, deliver, or study information that goes to the public or to the masses. Public relations, marketing, journalism, video producers, educators, and researchers are all examples of communications professionals with different agendas.

Strategic communications in particular has become very popular the past two decades. It’s a term that describes the merging of communication efforts with a specific plan or agenda. Craig Schoenfeld, president of CR3 Connect, helps clients put forth the best message possible in order to reach specific goals, promote an organization, or advocate for legislation. The messages needs to not only be persuasive and compelling, but also delivered through the right channels, at the right time, to the right audience.

There are now more avenues to reach the public than there has ever been in history. From traditional print, to television, to social media, navigating options and choosing the best avenue can be overwhelming and very challenging to a non-professional. Craig Schoenfeld believes that the excellent execution of crafting messages, deployment, and delivery, takes research and experience.

With more than 20 years of experience as a lobbyist, political strategist, press spokesperson, and campaign operations manager, Craig Schoenfeld understands how vital a smart and actionable communications plan is to his clients. In fact, it is the backbone of his business, CR3 Connect. Craig Schoenfeld guides his clients through the entire process, seeing the campaign through properly from start to finish.

A strategic communications plan needs consistent access to the same communication channels. Networking can provide additional access to channels that others may not have access too. Craig Schoenfeld has developed excellent relations throughout his entire career with high ranking elected officials, business organizations, and activists across the Midwest United States.

Armatures in business or politics can run into the issue of professionalism and poor PR management. An entire campaign could come undone with something as simple as a thoughtless post on Twitter. Craig Schoenfeld helpsclients avoid using unstrategic communications, which can negatively impact a campaign in the long run. Preventative measures are always better than trying to clean up an avoidable reputation error.

Accomplishing goals with strategic communications is an art that Craig Schoenfeld has mastered at his company, CR3 Connect. Without creating a master plan, cranking out information can be unproductive due to running the risks of misallocating efforts. Craig Schoenfeld focuses on concrete outcomes, in-depth analysis, and precise implementation with the big picture in mind, always. For more information about Craig Schoenfeld and CR3 Connect, visit: www.cr3connect.com.

Craig Schoenfeld - Public Relations in Politics

Public Relations in Politics with Craig Schoenfeld

President of CR3 Connect, Craig Schoenfeld, explains the history of public relations and its importance in today’s political scene.

 

Craig SchoenfeldPeople are often surprised when they realize public relations in politics has been around since ancient times. From the creation of massive monuments in a leader’s honor, to spread rumors and lies about an opponent, public relations has always been critical in elections. It has developed into today’s complicated expectations and remains at the forefront of importance in not only politics but business as well.

 

When mass communications arrived, politicians gained the ability to influence the masses for the first time. Innovations in technology allow us to reach more people than ever before, but it requires strategic planning and knowledge. That’s why politicians and business people turn to Craig Schoenfeld for his experience in the political arena, which allows him to successfully provide superb PR services for his clients.

 

Craig Schoenfeld recommends all politicians set up a social media team. Using social media as a resource allows us to instantaneously share news or information 24/7 from just about anywhere in the world. For political campaigns, the social media team is there to prevent false stories from spreading, to provide the public with correct information regarding the candidate’s campaign, and to provide the candidates would be constituents’ platform to speak their main concerns. Social media is very powerful in today’s society. A bad social media team can hinder an otherwise excellent candidate.

 

Next, Craig Schoenfeld stresses the importance of the politician’s ability to utilize Twitter. Social media should be utilized across all platforms, but Twitter reigns supreme in the political social media environment. Twitter provides real-time alerts and PR teams need to monitor mentions and posts of the politicians in order to not only get a feel of the current public opinion but to promote the candidate. It is also an excellent way for a politician to showcase their personality and the issues they are passionate about.  

 

Lastly, Craig Schoenfeld suggests having a plan in place for every possibility that could derail the public’s opinion on the politician’s prowess. Everyone has weaknesses and it is best to prepare for situations that would exploit those weaknesses. Being prepared for the worst will allow politicians to focus on important issues. Also, Craig Schoenfeld states that debates are often the time when planning for every situation comes to fruition most frequently. Candidates that can take political attacks in stride with an adequate response are typically those that get elected and serve out their terms with good public perception.

 

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies.

Craig Schoenfeld Positively Impact Corporations

Crisis Communication Strategies by Craig Schoenfeld Positively Impact Corporations

Craig Schoenfeld, president of CR3 Connect, explains how crisis communication plans mitigate damage to companies’ reputations.

Craig Schoenfeld
Craig Schoenfeld

It’s vital for companies to be prepared for sudden emergencies or conflicts that could negatively impact the organization.

When a crisis happens, communicating strategically to employees, clients, and the general public can mitigate damage to the company’s reputation by outside sources.

Craig Schoenfeld, president of CR3 Connect, helps clients create crisis communication plans that are designed to deal with negative media and build a brand.

Speed

As a crisis begins to unravel, the speed at which a company responds is a crucial component to putting out the fire. Craig Schoenfeld has extensive experience and background knowledge on campaign operations, making him a strong asset in creating quick responses. The faster a company can put together a compelling message, the quicker they deny a crisis the opportunity to get out of control.

Information

Communication can be used as a powerful tool to spread correct information and remove any potential speculations. By providing the right information, Craig Schoenfeld can protect your business against future threats and rumors. Once a communication strategy has been implemented, it’s imperative to monitor the effectiveness of that strategy. Additional communication may be needed.

Craig Schoenfeld stresses the importance of releasing the right information the first time because once a message is released, it cannot be taken back or changed. That’s why CR3 Connect specializes in crisis communication strategies, to make sure you and/or your company can be presented in the best way possible. With the proper plan, a large crisis can be reduced to merely an interruption.

Responsibility

When mistakes have been made, taking responsibility for what did and did not happen can prevent additional bad press. Craig Schoenfeld explains that taking ownership means the public can calm down and agree with your statement, instead of bringing backlash about issues that were ignored or falsified. The more effectively messages are communicated, the better the results at the end of a crisis communications campaign.

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies.

Craig Schoenfeld Recommends Top Canoeing Destination in the Upper Midwest

Craig Schoenfeld

The Root State River Water Trail is the perfect place for canoeing, and Craig Schoenfeld is ready to explain why.

Those who live in the Upper Midwest region of the United States know just how beautiful the landscapes can be in the summer. The delightful weather draws outdoor enthusiasts to sparkling rivers and waterways for relaxation and recreation. Canoeing in particular, is an activity that can be enjoyed across all ages throughout life, and makes for a fantastic family getaway on the weekends.

Craig Schoenfeld, a widely known politician and lobbyist in Iowa, promotes canoeing for its mental and physical health benefits. Spending time engaging in outdoor activities, like canoeing, can reduce stress levels, improve creativity, and even improve cardiovascular fitness. Craig Schoenfeld has seen these benefits in his personal life after canoeing through much of the region’s waterways, and highly recommends visiting the Root River State Water Trail.

This beautiful water trail has very few riffles to navigate, although these areas are a great place to look for fish that enjoy living near the oxygenated water. Fish species that can be found in this river include but are not limited to crappies, sunfish, rough fish, smallmouth bass, brown trout, and channel catfish. Craig Schoenfeld notes that there are designated fishing areas for those who have a trout stamp. The Root River is also home to more than 40 different species of birds, so be sure to bring your binoculars!

A very gentle to moderate flow makes the Root River State Water Trail perfect for beginners and those who want to kick back and relax. Craig Schoenfeld recommends keeping an eye on seasonal weather and rainfall patterns, which affect water levels and intensity. You can expect to see beautiful pastureland in addition to rolling hills with cottonwood and maple trees.

The Root River State Water Trail is known for taking guests back in time as they view iconic landscapes and quaint towns along their journey through southeastern Minnesota. Craig Schoenfeld rates this a top destination due to the historical sights, available accommodations, and family atmosphere.

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest. His popularity as a lobbyist and multi-state grassroots organizer has grown tremendously throughout his career, which continues to prosper.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies.

Craig Schoenfeld - Places to go Canoeing

Incredible Places to go Canoeing in Iowa Recommended by Craig Schoenfeld

To a break from the grind of Iowa’s Capital, Craig Schoenfeld shares a few of Iowa’s most beautiful destinations.

Craig Schoenfeld
Craig Schoenfeld

Iowa is surprisingly home to some of the most beautiful waterways in the United States. With such a large variety of lakes and rivers to choose from, outdoor enthusiasts of all skill levels travel near and far to enjoy canoeing and kayaking. This outdoor activity can be very relaxing and provide a great workout.

As a busy politician and lobbyist, Craig Schoenfeld knows how important it is to kick back and relax. After canoeing through Iowa’s large network of water trails, Craig Schoenfeld recommends a few beautiful trails that are a must see.

  1. The Upper Iowa River

As a tributary to the Mississippi River, the Upper Iowa River is one of the most popular destinations in the state of Iowa. It is set apart from other locations due to the magnificent limestone bluffs, which reach 330 feet high. Advanced paddlers prefer starting their journey at Lime Springs or Florenceville. Most people, however, begin at Kendallville, where you can also rent kayaks and canoes.

  1. Saylorville Lake

This lovely reservoir is approximately ten miles from Des Moines, and is a popular outdoor recreation destination for canoeing, swimming, fishing, camping, biking, wildlife watching, hiking, and boating. This lake area is 26,000 acre and also includes woodlands, wetlands, and prairie habitats. Not only is the area beautiful, but it due to the wide variety of activities offered, it’s a one stop shop for everyone in the family. Be sure to check out the only floating restaurant while you’re there, Latitude 41 Bar & Grill.

  1. Lake Ahquabi

Located at Lake Ahquabi State Park, this destination has a sandy beach area and two boat ramps. You can also rent canoes, kayaks, and paddleboards before calling it a night to make camp. For those who like to fish, this spot has twice the average catch rate!

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest. His popularity as a lobbyist and multi-state grassroots organizer has grown tremendously throughout his career, which continues to prosper.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies.

Craig Schoenfeld Supports Iowa Farmers

Craig Schoenfeld Supports Iowa Farmers Through Ethanol Production

Successful lobbyist, Craig Schoenfeld, explains the need for corn production and ethanol in America.

Craig SchoenfeldIn America, ethanol has steadily remained a popular energy source for automobiles, engine fuel, and fuel additive. The use of ethanol produces lower carbon dioxide emissions and roughly the same levels of other oxides of nitrogen emissions and hydrocarbon.

Craig Schoenfeld understands the value of ethanol production and is currently a successful lobbyist for Valero, a Fortune 500 international manufacturer of petrochemical products including ethanol.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies.

Ethanol has fewer volatile components than gasoline. Because of this, fewer emissions are released from evaporation. Typically, ethanol will be blended with gasoline to improve fuel octane and reduce carbon monoxide emissions. E85 is a blend of 15 percent gasoline and 85 percent ethanol. E85 fuel capable cars are becoming more widely available.

Most major auto manufacturers produce many different styles of automobiles that accept E85. As more automakers become E85 friendly, E85 is becoming more readily available at gas stations in the United States.

 

Craig Schoenfeld Discusses Ethanol

Ethanol is mostly a product produced from processed corn. In Iowa, corn farmers are essential to the local economy. As ethanol consumption increases, corn production continues to steadily rise, supporting Iowa farmers and creating domestic job opportunities.

The production of ethanol from domestic corn reduces the United States dependence on oil from foreign nations and increases the country’s energy independence.

Because ethanol production does not require drilling, the economic pressures to tap into natural resources are reduced. Environmentally-sensitive locations such as the Gulf of Mexico and the Arctic Ocean could ultimately have less drilling activity and oil spill disasters. It also reduces fracking, which lowers the risk of oil spills in Iowa that harm farmers and their land.

Ultimately, oil pulled using invasive, destructive methods can be reduced, also resulting in a decrease in the construction of oil pipelines.

The main disadvantage of Ethanol is the need for a large amount of farmland to be used for industrial corn production. This can result in fewer crops grown for food.

However, this disadvantage can be mitigated if farmland crop production is effectively balanced to minimize the loss of food crops.

Craig Schoenfeld uses his 20 plus years of political experience to lobby for ethanol manufacturers to help ethanol reach its full potential in Iowa. Craig Schoenfeld also serves as the executive director for Iowa Growth Project.

In this role, Craig Schoenfeld is educating the electorate of Iowa on issues regarding energy efficient fuels such as Ethanol.

GRASSROOTS ADVOCACY IN IOWA WITH CRAIG SCHOENFELD

Grassroots Advocacy in Iowa With Craig Schoenfeld
Influential lobbyist, Craig Schoenfeld, is making a difference to the residents of Iowa.

Grassroots activism has been a vital part of the United States democratic process for centuries. Craig Schoenfeld has risen to become one of the top lobbyists in Iowa. He has worked as a lobbyist, political strategist, press spokesman, and campaigns operations manager for many high profile clients. Craig Schoenfeld’s popularity as a multi-state grassroots organizer has grown tremendously throughout his career. Grassroots movements use collective action from the local level to effect change with political or economic movements.

Craig Schoenfeld is now the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing action plans to provide remarkable solutions for complex problems in media relations, public strategy, crisis communications, strategic communications, government affairs, grassroots organizing, and more.

One primary focus of grassroots advocacy programs is to put specific people at the forefront of political discussions that directly impact their lives. This could be a group of employees from a company, residents from a community, or environmentalists seeking a change. Everyday citizens can be heard and considered through grassroots advocacy.

When people can more easily engage with elected officials, legislators receive more information on proposed policy initiatives that they otherwise would know little about. Organizations who take advantage of lobbyists like Craig Schoenfeld, can effectively influence policy and possibly mold the future of their entire industry.

People who work in grassroots movements are typically those who understand the issues surrounding policy initiatives. They care about the local community and those that are most affected by the problems that initiate policy change. Craig Schoenfeld uses his 20 plus years of political experience to effectively establish grassroots advocacy groups in Iowa and educate citizens on complicated legislative processes.

More attention is being drawn to the grassroots approach in political activism. Grassroots approaches consist of small donor fundraising, social media posts, protests, online groups, text messages, phone calls, and rallies. These movements influence community engagement in politics through bottom-up decision making. By using a bottom-up decision-making approach, grassroots organizations and communities to have a voice without relying on large donor funding, which can sometimes be unethical.

Craig Schoenfeld also serves as the executive director for Iowa Growth Project. In this role, Craig Schoenfeld is able to make a positive impact for Iowa residents. the Iowa Growth Project is utilizing its grassroots mobilization efforts to educate state leaders and engage civic participation on the importance of maintaining the state’s physical infrastructure, retaining and attracting businesses through a competitive tax structure, and to serve as a leader for other states to improve in education, technology, and environment-friendly business practices.