President of CR3 Connect, Craig Schoenfeld, talks strategy when it comes to building a successful campaign.
Grassroots advocacy campaigns are often used by Non-Profit organizations that are looking to build their support base and be the leaders of change.
To see a movement rise from the ashes, the community must come together and unite.
The public must be encouraged to contact their legislators and government officials, and have the information to do so.
Craig Schoenfeld, President of CR3 Connect, understands what it takes to organize and launch a successful grassroots advocacy campaign.
He shares 2 important aspects potential clients should be aware of.
Creating online petitions is one of the fastest ways to spark real change in the political landscape. It requires very little effort for the supporters who only need to take a minute to sign, encouraging more participation. With social media platforms like Facebook, online petitions can quickly spread and gain traction. Supporters are likely to share the message or cause they believe in with a friend or family member who also feels the same way. Some people will even take things a step further by sharing it on their news feed to all their connections.
Craig Schoenfeld notes that the key factor in creating a successful online petition is not only sharing, but carefully crafting the message. Using a professional firm like CR3 Connect will help ensure the message stays clear and concise. When communication is too long or hard to understand or does not have enough critical information, it can be difficult to grow a support base.
Leaders of change need to help their supporters as much as possible by providing simple directions for taking initiative. Craig Schoenfeld explains that with the help of professionals, a list of stakeholders will be available allowing leaders to provide their supporters with their legislators’ contact information. Supporters should never be discouraged to take action simply because they do not know who to contact or where to find the information.
About Craig Schoenfeld:
With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest.
Craig Schoenfeld is the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies. For more information: www.cr3connect.com